Category: General, page 5

8 Unique Ways to Market Your Event

Marketing professional events can be tough, particularly if your brand or organization is new to orchestrating conferences. We’ve put together a list of eight great ideas that can help your brand stand out. Every idea won’t work for every event, but these are a great place to start thinking outside of the box and finding […]

Is an Event Website Right for Your Conference?

If you’ve attended many large conferences, you’re probably familiar with the concept of the event website. They can range from simple, one-page sites with vital information to complex sites with lists of speakers, agendas, and ticket purchasing or reservation pages. These websites are most often associated with extremely large events, but they can be great […]

Leveraging Events to Tell Your Brand’s Story

  The details of planning a conference or event cover a range of topics from catering to technology, but many planners fall short in one key area: branding. Regardless of your industry or sector, every organization should have a predetermined brand. From logo colors to website copy, even small businesses and non-profits benefit from a […]

How to Obtain Constructive Feedback After an Event

Once your event is finally over and you’ve seen all your plans in action, you may find yourself wondering whether those plans resonated with your guests. Obtaining valuable feedback after an event is important for adjusting future events to fit the needs of your audience more effectively, but the act of obtaining it can seem […]

The Best Time to Book Your Next Conference Venue

If you’re planning a conference or other professional event, you might feel overwhelmed by details. From choosing food to planning speakers, there are many considerations to be made. Perhaps the most important detail is choosing the right venue for your event, but when should you actually schedule your conference? If you schedule too far in […]

Why Off-Site Training Makes Sense

The process of planning training sessions for both new and existing staff members can pose the same challenges. Many businesses hold these meetings on-site for convenience, but is that the best option? Consider the following factors before booking the office conference room for your next training session. First, think about the logistics of planning an […]

Engaging the Five Senses in Your Next Conference

Think of all the utterly forgettable conferences you’ve attended. They all blend together in a single blur of less than spectacular food, difficult to follow presentations, and an overall sense of hurried planning. Finding the balance between affordability and memorability is the key to designing a great conference or event, but where should you look […]

Sustainable Conference Venues and Your Business

When you plan a conference, how often do you consider the sustainability and environmental consciousness of your selected venue? If you haven’t considered it, you might be missing out on building brand awareness and credibility among a growing demographic of customers. More people around the world than ever before consider themselves concerned about minimizing their […]

What to Consider Before Choosing a Caterer for Your Professional Event

Great food at professional events has the power to leave guests with a lasting positive impression of your business. A lackluster dining experience, however, can diminish that impression far too easily. This means it’s absolutely vital to give special attention to food service during the planning phase of your conference. Keep in mind that while […]

Utilizing Professional Event Planners to Develop a Better Conference

When the task lands on your desk to plan your company’s next conference, you immediately begin running through everything you’ll need to get done. Event space, transportation, catering…the list goes on. Professional event planners can be helpful allies in your search for the perfectly executed event, but is one right for you? Here are a […]

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