When planning your corporate event, the most difficult part can be communicating with attendees during the event and following up after. An event planning app can be a great tool to make sure your attendees know what’s happening and alert them to any changes. Organizations of all sizes use apps to manage all types of events. Read on to learn the top benefits of using an event app for your next conference.
1. Green Event Planning:
Using a mobile app as your conference’s go-to for all the information about your event saves paper, time, and money. The last thing any event organizers wants is a sudden change of location or time. But with a digital platform, you can change all this information and send updates instantly, cutting costs and saving the planet in the process. As you continue to consider green event planning and reducing your carbon footprint, remember the power that mobile tech has to replace much of your current communications and processes.
2. User-Friendly Interface:
By far, the most popular features in any event app are bound to be the schedules of sessions and/or the searchable listings of exhibitors and other presenters. These features help attendees find out where to go and what to do. Just because you offer the perfect set of information in print doesn’t mean attendees will thoroughly read it. A digital version of your schedule or other vital information is more portable, easier to access in a pinch, and more user-friendly overall.
3. Social Media Integration:
In this day and age, it’s unlikely that people will not be posting about your event on social media. People use social platforms to find out which sessions are worth attending and topics are worth listing to. Carefully integrating social media into your event app can enhance this participation tremendously and increase your app adoption rate.
4. Maximizing Sponsorship Opportunities:
Your app is not just for attendees it’s also a great way for your sponsors to get the results they are looking for. Using your home page and display banners can create brand recognition and provide higher referral rates to your sponsor's webpage. App insights using polls or quizzes also give the crucial psychographic information needed to generate leads for your sponsors.
5. Post Event Follow Up:
Performing a critical and informed evaluation of your event after the fact can gain you critical insights into how well your event performed. Using data from your event app software can give you the information you need to make better decisions for your next event. Tracking data like which page was most viewed or where users spent most of their time can tell you what you could improve on and what you are already doing well. Just be sure to always keep this data private and secure so to best protect your attendee’s data.
Event planning can already be a complicated experience, so why not utilize the technology we all have today? There are many event app platforms out there, so make sure to choose the one that best fits your business needs. See how The Conference Center at GTCC can best fulfil your needs no matter the occasion.